Healthcare is changing due to digital disruption, and we at Practitional Digital are so excited about this, being the tech and health fanatics we are. We live, sleep and breathe medical device marketing, so we know all there is to know about the correct digital marketing methods and tools to get your medical devices sold out to the right audience. If you’ve been accustomed to door-to-door sales, it’s time to switch your medical device marketing to online channels to raise brand awareness, attract new clients, and increase consumer interaction. Let us guide you into the future of marketing for medical devices.
Disrupting Marketing for Medical Devices
Your Sales Funnel Catalyst for Medical Tech
The answer is simple if you’re wondering why so many medical technology companies are turning to Practitional Digital to safely and successfully market their products. It’s because we’re exceptional at what we do. We invest in learning about each medical tech product and company, what makes you unique and what your marketing goals are. We then amalgamate this information into a well-designed digital marketing plan executed with the highest levels of professionalism, staying AHPRA compliant throughout the process.
Medical technology is evolving and fascinating in its numerous features and capabilities. This is why traditional marketing methods won’t work in getting the sales figures you want and deserve. You can increase customer engagement through high-quality digital marketing, demonstrate how your medical device works, show its benefits, enable demos, and answer customer questions in real-time.
Top Digital Marketing Methods We Use to Boost Your Medical Device Sales
Launch a new product, introduce its capabilities and benefits and demonstrate how it works to your targeted patients or HCPs in professional webinars designed for medical device companies.
Customised digital marketing strategies to increase online visibility and build a loyal customer base by reaching your ideal clients through digital platforms where they spend most of their time.
Face-to-face engagements often fail if timed incorrectly or done through the wrong channels. We plan targeted customer engagements for you through digital devices that get your audience’s attention at the best time and location.
High-quality, high-resolution video content to market your medical device on digital channels such as mobile phones, laptops or conference presentations.
You neatly package sales information into a mobile format for accessible, convenient communication and CRM with your customers remotely. We use AI and e-detailing technology to market your device, monitor sales and customer behaviour and receive feedback.
You researched and strategically placed keywords both on and off your website to get your ranking higher and recognised by algorithms as an authority.
Digital marketing for medical devices that is based on factual evidence to support your product’s benefits for patients and HCPs.
Functional, attractive websites with e-commerce features, easy payment methods and value-added features and content to entice your potential customers to make a purchase.
Fully-fledged marketing campaigns for your medical technology either to launch a new product or keep an existing brand top of mind. Our campaigns also increase awareness around health issues.
How we Get Customers Down Your Medical Tech Sales Funnel
There are many sensitivities around medical technology, such as safety, cost, compliance and relevance to the patient. Our specialised digital marketing skills can help you address these concerns with a comprehensive marketing strategy for your medical devices or medical tech company. We allow you to add value to your story, encouraging potential customers to see you as a genuine, caring product supplier and industry expert. This moves them from the top of the sales funnel to the bottom.
Here is what we can do for you to leverage your medical technology to the top of your customer’s list of priorities.
We consult you about developing your medical device’s best digital marketing strategy. Ours is a client-centred and customer-focused approach, allowing you to lead the way for an outcome that matches your vision for growth. We never dictate a marketing strategy to you but try to understand your goals and your customers’ behaviour to inform a system that can achieve customer satisfaction, scalable results and high ROIs.
With our team at the helm of your digital marketing, customers will feel more connected to you and driven to use your medical products. We employ modern techniques to make customer interaction feel more natural, safe and comforting. Through social media and CRM software, we can encourage customers to get more curious about your medical device, ask questions, submit reviews and share it with their network.
We’ll assist you with creating, implementing, marketing and promoting your medical tech in live webinars, whether they are intended to inform your audience or generate leads. From conventional webinars to recorded and live streaming, we provide various alternative options to suit your company image, your medical device and audience preference. Webinars are essential in helping potential customers to explore your product and satisfy their curiosity about its benefits, so they are finally motivated enough to buy it. It allows a personalised, face-to-face interaction, making your product and medical technology company more relatable.
As a medical technology company, your primary concern is helping people achieve better health using your machines or electronic devices. Health awareness campaigns are a great way to inform your audience about health conditions and the benefits that your device can provide. We’ll create a customised marketing plan that targets your ideal clients at the optimal time in your business. Whether your campaign is aimed at general patients or doctors, we will skillfully promote your medical device with targeted digital marketing to increase sales.
To assist you in connecting with clients and enhancing sales interactions, we use digital marketing and sales tools like e-detailers for lead generation, lead nurturing and customer interaction that inspires purchases. We enhance the customer experience with fast websites with product descriptions, convenient payment options and customer feedback features.