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Cutting Through The Noise

Effective Allied Health Digital Marketing

If you’re a chiropractor, physiotherapist, healthcare administrator, or pharmacy technician, you may benefit from our boutique marketing services. With the increasing demands for allied health services, your business can experience tremendous growth by using efficient digital marketing that’s specifically tailored for allied health professionals. Every allied health service is unique, and we don’t want to change anything. We just help you to package what you do in enhanced, beautiful digital formats that appeal to your client base.

Our plan for your company’s exponential growth involves a deep analysis of your goals, your current marketing situation and your projected path while pinpointing the allied health digital marketing strategies that will help you get there. After laying this crucial foundation, we can sell your services to attract the right customers.

Practitional Digital specialises in healthcare marketing. With our track record of expanding allied health operations through on-point digital tools, you could not ask for a better team in your corner. In our years of helping Australia’s leading allied health professionals, we’ve achieved high success rates by utilising our distinctive and agile marketing methods and industry knowledge that covers your legal aspects and administration.

Our allied health marketing services:

  • Telehealth Marketing
    Let patients know about your telehealth services that allow them to have long-distance consultations and clinical support.
  • Internet Marketing Plan
    The World Wide Web is an exciting marketing place for allied health professionals, but your efforts and resources will be wasted without a solid plan.
  • Search Engine Optimisation (SEO)
    Rank high in search results and be discovered by the people who need you with our well-researched SEO solutions.
  • Techniques for Acquiring Patients
    We use tried and tested methods for lead acquisition, drawing on our specialised knowledge and experience with allied health companies.
  • Using Referrals Marketing
    Afraid to ask for referrals? We get people to refer you in the online space and on platforms where your ideal client is looking for you.
  • Paid Marketing Initiatives
    Make sure your paid allied health marketing budget is used with no wasted funds, time or effort.
  • Websites That Convert Well
    We create websites that don’t just look great but are specifically designed with the style and functionality you need as an allied health specialist.
  • Social Media
    Don’t get lost in the social media crowd. With our expert social media marketing skills, we stand out with the right message to the right people.
  • Marketing Techniques for Patient Retention
    Your patient’s matter, so our innovative, leading-edge allied health marketing reaches higher patient retention levels.
  • Content Marketing
    The content you put out there is your stamp on the world, so we ensure it’s professionally crafted, meaningful and well-suited to your brand image.
  • Telehealth Marketing
  • Internet Marketing Plan
  • Search Engine Optimisation (SEO)
  • Techniques for Acquiring Patients
  • Using Referrals Marketing
  • Paid Marketing Initiatives
  • Websites That Convert Well
  • Using Social Media
  • Marketing Techniques for Patient Retention
  • Using Content Marketing
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How We Solve the Common Marketing Problems

We constantly challenge boundaries that previously prevented allied health companies in Sydney from creatively marketing their services. With so many exciting technological advancements, we fully embrace all opportunities made possible in the digital sphere and use these strategically for outcomes-based allied health marketing. Since we are equally passionate about health as digital marketing, we are keenly aware of your challenges and present optimised breakthrough solutions.

A fine-tuned allied health marketing plan is essential. Many health professionals mistake plunging ahead into the digital space without a plan and wonder why they see no results. We can assist you whether you require a digital transformation strategy, go-to-market plan, or expansion strategy. Our digital marketing tactics are created just for you, helping you expand your practice by attracting and keeping consumers.

Most patients will first discover you online and decide whether you’re a suitable fit. Your website must reflect your company’s culture and beliefs to entice potential clients and encourage more referrals. It must also provide clear, detailed information about your services and easy access. We work with you to create a brand new website from scratch or transform an existing standard website into one that generates bookings from visitors.

Content and design work together to form a good marketing foundation and an engaging online experience between allied health professionals and their patients. Compelling content allows you to inform patients and establish your authority. We produce material tailored to your company, reflects your personality and adheres to health industry standards. Our team is masters at creating different types of content, including eBooks, patient brochures, videos, blog posts, web copy, social media posts and more.

As an allied health professional, are you getting the most out of the technology available to you in your area of specialisation? Your practice’s success and your marketing initiatives can be advanced with the correct IT stack. We give you access to the most cutting-edge marketing software and technology available to automate, systematise, and enhance your marketing initiatives. We will advise you on the most suitable tech for your practice and take care of all the installations with ongoing IT support, so you can spend more time perfecting your services for the people who need you.

Investing in quality SEO is vital for the ongoing success of your allied health digital marketing. Having a gorgeous website is of no use to you if no one is visiting, and in many cases, this happens simply because the right people cannot find you at the right time. Search Engine Optimisation (SEO) will help your site to rank higher in search results so patients can discover your website and then take action. Practitional Digital skillfully handles on-page and off-page SEO that is tailored for allied health practices in Sydney.

Australians increasingly turn to social media for information and meaningful connections in all aspects of life. It’s a window into our favourite brands and service providers. Practitional Digital uses social media platforms to inform your audience about allied health services and health-related content. Social media allows you to share your work ethic with your patients, so they get to know more about your team and what values you stand for. Our social media experts will launch targeted campaigns on digital marketing platforms like Facebook, Instagram, LinkedIn, and YouTube to help you grow your network and your following.

When it comes to paid advertising, you need to know that your ad spend well worth it. We know all the ins and outs of using Google Ads, Facebook and Instagram as powerful marketing tools. We can connect you with potential patients and pinpoint their location, demographics and health needs through compelling, optimised PPC advertising campaigns. Trust our team to make the best use of your advertising budget, no matter how big or small. See an almost immediate rise in patient reservations with our paid digital marketing campaigns for allied health.

Every good marketing plan must include a course of action for client acquisition and retention. We use acquisition and retention strategies to pique the interest of new patients and lapsed ones in your allied health practice in Sydney. After a patient’s initial consultation, retention marketing looks after them, so they keep coming back. Acquisition marketing brings more patients to your office. Let our team take care of your steady flow of patients through our proven allied health digital marketing tactics.

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